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📚 Study Material

ICAR IARI Manager (Marketing & Communication) Recruitment 2026

📍 DELHI ₹ Rs. 1,50,000/- per month 🎓 MBA/PGDM 📅 Last: 26 May 2026

📄 Study Material PDFs

📌 Study materials are being prepared. Please check back later.

📋 Exam Syllabus

• Agricultural Management Basics Agribusiness Management Agricultural Marketing Rural Development Concepts Startup Ecosystem • Marketing & Communication Brand Management Digital Marketing Public Relations Media Communication • Business Development Business Planning Entrepreneurship Development Startup Evaluation Financial Planning • Information Technology & Social Media Social Media Management Digital Communication Tools Data Analysis Basics Presentation Skills • General Awareness Current Affairs Government Schemes Agriculture Sector Updates Indian Economy • Interview Preparation Communication Skills Leadership Skills Project Handling Management Case Studies

📖 Exam Preparation Notes

1️⃣ Book List with Author

• Principles of Marketing — Philip Kotler
• Agribusiness Management — Subhash Bhave
• Rural Marketing — C.S.G. Krishnamacharyulu
• Business Communication Today — Bovee & Thill
• Indian Economy — Ramesh Singh
• Entrepreneurship Development — S.S. Khanka

2️⃣ Official PDF / Syllabus URL

• ICAR IARI Official Website - https://www.iari.res.in

• ICAR IARI Recruitment Page - https://www.iari.res.in/en/recruitment.php

3️⃣ Best Websites / Tutorials

• TNAU Agritech Portal - https://www.agritech.tnau.ac.in

• Coursera Management Courses - https://www.coursera.org

• edX Business Courses - https://www.edx.org

• Udemy Marketing Courses - https://www.udemy.com

• BYJU'S Competitive Exam Preparation - https://www.byjus.com

• Management Study Guide - https://www.managementstudyguide.com

4️⃣ YouTube / Video Course URLs

• Unacademy Management Classes - https://www.youtube.com/@UnacademyManagement